A 30-minute special on the making of the popular “All Smoke High” television advertisements and ending with the premiere of the final series of All Smoke High ads. The ads were developed by teens as part of the Illinois Department of Public Health’s anti-tobacco campaign, I Decide. All Smoke High plays off teens’ misguided notion that most or all of their peers smoke and shows the absurdity of a school where everyone does smoke. Teens from Champaign, Macon, McLean, Peoria, Sangamon, Tazewell and Winnebago counties participated in both the development and filming of the edgy and award-winning ad campaign, which first aired in February 2001.

Champaign/Springfield

WBUI-TV (WB) July 12, 7:30 p.m., July 19, 1 p.m.

WCIA-TV (CBS) July 20, 5 p.m., July 27, 5 p.m.

Peoria/Bloomington

WMBD-TV (CBS) July 12, 4:30 p.m.

WYZZ-TV (FOX) July 16, 9:30 p.m.

Rockford

WQRF-TV (FOX) July 12, 9:30 p.m., July 19, 9:30 p.m.

WTVO-TV (ABC) July 11, 6:30 p.m., July 20, 6 p.m.

I Decide Teen Advisory Panel Members from seven counties
John R. Lumpkin, M.D., director, Illinois Department of Public Health

Available upon request.

Tom Schafer or Jena Welliever at 217-782-5750
FAX: 217-782-3987
TTY: 800-547-0466